In the year 2015, the image of many fans that see Steve Corino will see him as either a veteran professional wrestler that does his best to entertain fans and be like the vets that he learned under. A guy like Jack Victory.
Other fans will see him as the co-host of Ring Of Honor's weekly television show on the Sinclair Broadcasting Network of stations.
After consulting many wrestlers and personalities in the non-wrestling world, everyone agreed it was time to update who the King of Old School Steve Corino. And it was simple...
Many wrestlers and fans already call him "King" and its a testament to the hard work he put into the King Of Old School character.
"I'm excited to re-brand myself for 2015. The name 'King' has nothing to do with royalty, or a ripoff of Jerry Lawler. If I was ripping off anyone, it would probably be King Curtis Iaukea. He was just King. Not a king, but King. Like me." said the former ECW and NWA World champion. "Newer fans that tune into ROH may wonder who a scarred up older wrestler named Steve Corino is. Being King Corino gives them a tip that I may have been someone. Haha"
The benefit of re-branding to King Corino also gives him the opportunity to market himself with a new line of shirts from Pro Wrestling Tees.
January 1, 2015 starts the reign of King Corino. Wait, not reign. You know what we mean!